Instant lead response
Every new lead gets a personal reply right away, by text or email, whichever they used. It answers questions, learns their timeline and budget, and keeps the conversation going.
For real estate agents
Follow-up that runs itself.
RightWay Suite replies to every new lead by text or email right away, keeps past clients active for years, and sends home value updates on its own. You step in when someone is ready to talk.
$199/month · No new software to learn
New lead · Text messageJust now
Hi, is the 3-bed on Linden still available? We're hoping to move this spring.Jordan · 8:12 PM
Hi Jordan, thanks for reaching out! It is. Spring is a great timeline to plan around. Have you started on financing yet, or are you still early in the process?Sent automatically
Pre-approved already. Could we see it Saturday?Jordan · 8:15 PM
Wonderful. I'm passing you to your agent now to set up a time for Saturday.Handed to you as a hot lead
Home value updateLinden St.
$240K–$320K
Since purchaseabout +$50K
Call Jordan about SaturdayTask created and assigned to you
Illustrative example.
Most deals aren't lost to the competition. They're lost to slow replies and forgotten clients.
42 hours
Average time businesses took to answer an online lead.
7×
More likely to qualify a lead when you respond within an hour.
Source: Oldroyd, McElheran & Elkington, “The Short Life of Online Sales Leads,” Harvard Business Review, March 2011 (study of U.S. companies).
The platform
Everything between the closings, handled.
One quiet system that works your leads and your database every day, in your name.
Hot-lead handoff
The moment someone wants a showing or a call, the AI steps back. You get an alert, the lead is assigned to you, and a call task is waiting.
Past-client outreach
Home anniversaries, the two-year mark, birthday texts and long-tenure check-ins keep every past client active, each note written fresh for the person.
Home value updates
A few times a year, past clients hear what their home is worth today, from real property data, and how far it's come since they bought.
How it works
Set up once. Then it simply runs.
- 1
Connect
Upload your client list with our template, or let us do it for you, and connect your lead sources.
- 2
Respond
Every new lead gets a personal reply right away, by text or email, and the conversation keeps going.
- 3
Nurture
Past clients stay active with milestone notes and home value updates, all year.
- 4
You close
When someone is ready for a tour or a call, they're handed straight to you.
Guardrails
Automated, but never careless.
Your reputation is on every message, so every message has to earn it.
Every message is checked
Length, tone, required wording and banned phrases are tested before sending. Anything that fails comes to you.
Fair Housing aware
No remarks about a neighborhood's people, schools or family status. Nothing that steers.
No pressure, no hype
No “act now”, no market scare tactics, no lending advice. Just helpful, human notes.
Opt-outs respected
STOP replies, unsubscribes, do-not-contact settings and texting quiet hours are honored automatically.
Only real facts
It uses your records and real property data. It never invents numbers or makes promises.
You stay in control
The moment you step into a conversation, the AI goes quiet. Pause it for anyone, anytime.
Why we created RightWay
Raised in a brokerage.
I grew up around real estate. My family has owned and run a brokerage for 25 years, and I've watched the business from the inside my whole life.
The pattern never changed: good agents lost deals not because they weren't good, but because a lead waited too long for a reply, or a past client didn't hear from them for years. Nobody has the hours to do all of that follow-up by hand.
So I built RightWay Suite to do it for them, carefully and in the agent's own name, so they can spend their time with the people who are ready to move.
Conner Daugherty Founder, RightWay Suite
Pricing
One plan. Everything included.
Sign up, book a 15-minute setup call, and you're running.
RightWay Suite
$199/ month
Month to month · No setup fee · Cancel anytime
- Instant lead response by text and email
- Hot-lead handoff with alerts and call tasks
- Past-client outreach all year
- Home value updates for past clients
- Every message checked before it sends
- 15-minute setup call included
Import your client list yourself with our free spreadsheet template.
Done-for-you import
$499one time
Send us your client files in whatever shape they're in. We clean them up, put them in the right format and load them for you. Fully refundable until we start.
Get started with import, $199/mo + $499
FAQ
Good questions.
Will it sound like a robot?
No. Every message is written fresh for the person receiving it, in a warm, plain tone, and checked against strict rules before it sends. With new leads, it's upfront that it's your assistant.
Does it message my clients without asking me?
Yes, that's what makes it hands-off. It only sends messages that pass every check; anything that doesn't is held for you to review. You can pause it for any contact, anytime, and the moment you reply to someone yourself, it steps back.
What do I need to get started?
Your list of past clients and the places your leads come from. No new software to learn: we connect everything during a 15-minute setup call, including registering your business number for texting, which the phone carriers require.
How do my past clients get in?
Download our free spreadsheet template, fill in the columns and upload it. Or choose the $499 done-for-you import: send us your files as they are, and we format and load them for you.
What if it says something wrong?
It only uses the facts in your records and real property data, and every message is checked for tone, accuracy and compliance before sending. When a lead is ready for a real conversation, it hands them to you instead of guessing.
Where do home values come from?
From an automated valuation based on property records and nearby sales. Clients see a range, rounded, with a note that it's an estimate. It's never presented as an appraisal.
Does it text, or just email?
Both. New leads get answered on the channel they used, text or email, and conversations continue two ways. Past clients get birthday texts and milestone emails. Texts only go to people who've agreed to receive them, never during quiet hours, and anyone can reply STOP at any time.
What does it cost?
$199 a month, with an optional one-time $499 if you'd like us to import your clients for you. No setup fee.
Is there a contract? Can I cancel?
No long-term contract. It's month to month, and you can cancel anytime: the service runs until the end of the month you've paid for, and you won't be charged again. Full details are in our Terms.
Is my data safe?
We never sell your data or your clients' data, and we only share it with the services that run the platform. See our Privacy Policy.
Talk to us
Questions first?
Leave your details and we'll reach out, or book a 15-minute call at a time that suits you.
Book a 15-minute call